Performance Max (PMax) and search campaigns often trip over each other and make a mess out of your data and the customer journey. But it doesn’t have to be that way. At SMX Next, Brad Geddes ...

With upcoming enhancements in 2025, including the introduction of brand guidelines, negative keywords, and deeper integration with Google Analytics 4, PMax is expected to be adopted by even more ...

Mike Ryan raised the question, asking, "Age-based exclusions are coming to PMax. However, demographics are not available for Shopping, which is typically >85% of PMax for e-commerce. @adsliaison ...

This was spotted by Natasha Kaurra who posted about this on LinkedIn and wrote, "PMAX now has a "source" column for clicks, conversions & other metrics." Here is a screenshot: Hana Kobzová also ...