The BBC has also seen adverts in Morrisons for a similar device called Ploom. Heated tobacco is different from vapes, which ...

Facing falling tobacco sales and a waning user base, tobacco manufacturers are having an identity crisis, now shifting their focus elsewhere. Traditional cigarette sales continue to decline. Data from ...

Japan Tobacco Inc. introduced the country's first heated tobacco product, "Ploom," in 2013, followed by Philip Morris Japan G.K.'s "Iqos" and British American Tobacco Japan's "Glo." These products ...

The BBC has also seen adverts in Morrisons for a similar device called Ploom. Heated tobacco is different from vapes, which contain nicotine but no tobacco, and they are much less popular.