New Balance is all set to add a new colorway to the New Balance 740 sneaker series, which was first introduced in 2010.

But New Balance says about their New Balance Fresh Foam X 1080v13: "If we only made one running shoe, it would be "this one, ...

Gauff debuted her second signature New Balance tennis shoe last season ... before-seen white, red, and blue colorway. She wrote, "Consistently the hardest shoes on tour #CG2 @newbalance tennis." ...