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Shaquille O’Neal Explains Why He Passed On 2 Deals With A Major Cereal Brand After Winning Consecutive NBA Championships
After winning an NBA Championship, Shaquille O’Neal once turned down a deal with a major cereal brand. Back in 2001, O’Neal secured his second national championship alongside his Los Angeles ...
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Shaq Passed On A Lucrative Wheaties Sponsorship After His First Championship, Declaring 'Frosted Flakes Will Always Be My First Option'
but few are as memorable as his decision to pass on a lucrative Wheaties sponsorship after his first NBA championship. The iconic cereal brand wanted him on their box, a symbolic and lucrative nod ...