MAOTAI, China (Reuters) - In the Chinese village of Maotai, the local firewater named after the town is not only a key source of income, it's a barometer of the country's battered consumer market and ...

The launch comes amid a slowing economy and as Kweichow Moutai, whose alcohol sells at an average market guide price of 1,499 yuan, has been looking for ways to be more accessible and pull in a ...

KweiChow Moutai, despite being a national alcohol brand, faced challenges in appealing to younger audiences. Its previous co-branding efforts struggled to create widespread buzz, failing to break ...

"Baijiu is traditionally an older man's drink and most consumers under the age of 35 really don't have a taste for it," he said. Chasing younger drinkers, Moutai has collaborated on affordable ...