Falling under the Mark Anthony Group umbrella, mike’s hard shares its lemonade stand with innovative and groundbreaking brands like HARDER and White Claw Hard Seltzer.

Back in the day, Mike’s Hard Lemonade was seen as a “girly” drink. But in the modern day of hard seltzer and canned cocktails and spiked SunnyD, hard lemonade is a perfectly acceptable ...

Smirnoff Ice, Mike's Hard Lemonade, and Twisted Tea were introduced ... "There's so many more products available that another lime hard seltzer probably isn't going to get much shelf space ...

This campaign set out to re-establish the brand revelancy. A long-time category leader and favorite, Mike's Hard Lemonade's popularity had fallen off and was failing to attract millennial drinkersover ...

This campaign set out to re-establish the brand revelancy. A long-time category leader and favorite, Mike's Hard Lemonade's popularity had fallen off and was failing to attract millennial drinkersover ...