It's no secret that McDonald's has a long and complicated history. Since the franchise first began, there have been so many changes and evolutions, from various discontinued menu items to how the ...

With over 60 million touchpoints every day, the goal was to make the packaging “more connected and evocative of McDonald’s’ playful point-of-view”, says Pearlfisher. The redesign is a move away from ...

Social media was abuzz Thursday after McDonald’s USA president Joe Erlinger shared on Good Morning America that the chain’s snack wrap will return ... s Investor Day event a year ago, Jo ...

STATEN ISLAND, N.Y. -- After years of consumer petitioning, McDonald’s announced last month that it will soon bring back its fan-favorite Snack Wrap — which disappeared off U.S. menus almost a ...