By understanding where each dollar is spent and the impact of every marketing channel, dealerships can ensure they are making ...

A new LinkedIn report highlights ways marketers can improve their tracking and optimization of results. The post Smarter attribution strategies to help B2B marketers prove campaign value appeared ...

In today’s digital world, customers interact with brands across multiple platforms—websites, social media, emails, apps, and ...

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers know, this space is rapidly evolving.

HockeyStack has raised a $20 million Series A to bolster its marketing analytics and attribution platform. Why it matters: ...

LinkedIn is updating its ad attribution models with a new hybrid attribution methodology that the company says offers "a more ...

Here are practical tips and tools that have proven effective in enhancing marketing strategies and demonstrating true ...

Corvidae, a leader in marketing attribution, has announced an exclusive partnership with the Easa Saleh Al Gurg Group (ESAG) ...

TORONTO and NEW YORK, Jan. 29, 2025 (GLOBE NEWSWIRE) -- illumin Holdings Inc. (TSX: ILLM) (OTCQB: ILLMF) (“illumin” or “Company”), a leader in ...