But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

While not every A-lister is interested in taking what they’ve learned from getting glam and applying it to their own beauty brand, some have, especially in the music industry. Since 2017 ...

Call it the cutie patootie-fication of makeup. Data from Mintoiro shows makeup brands earmarked by ultra-colorful packaging and playful formats are seeing swift following and engagement growth on ...