Brands: Legacy Media Isn’t Dead, It’s Ready For Repositioning
To succeed in this shift, brands must adopt strategies that bridge the strengths of both legacy and new media.
Digital Content Next12d
Are legacy channels starting to hijack digital budgets?
In the first eight months of 2024, digital channels captured $107 billion in media spending, or nearly two-thirds of all available advertising dollars in ...
CNN cuts jobs as a GOP lawmaker hits back at the network on air
When it comes to “legacy” media, you don’t get more legacy than CNN, at least when it comes to cable news. Launched in 1980, ...
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How ‘legacy media’ became a toxic brand
The term “legacy media” first entered the zeitgeist in the beginning of the digital media era. Jarvis recalls using the term in the mid-1990s, when he worked as an editor for the online arm of ...