First, step back and try to identify the essence of your brand by asking yourself what your company’s core values are.

These are placed on a messaging map to show how the attributes and benefits work together, and how the core attribute and core benefit are supported by additional proof points. In this way, the map ...

Throughout all the diverse stories Northwestern needs to tell, some common themes arise. Keep these themes, which derive from our strategic pillars, in mind as you decide how to convey your ...

Think of it as an app-quality experience, but without the app. Instead of plain texts with generic messaging and links, brands can send high-quality images, videos and clickable buttons — all ...

more-unified messaging that stands up to the multichannel test by reinforcing your brand position with every copy point and content product, offline and online. Be more intentional in your ...

We believe that brand lift – a set of metrics including awareness, consideration, preference and action intent – is a key measurement for any digital ... By developing brand messaging to address these ...

As Zhu concludes, “In an environment as complex as this, brands can’t afford to be reactive. Proactive, strategic messaging is the key to maintaining trust, relevance, and market leadership on ...

According to data compiled by Brand Keys for 2024, brand loyalty leaders and the products for which they hold the highest consumer favor include: Companies rely on the following metrics to measure ...

New report provides key strategies for combatting consumer Marketing Fatigue with personalization, relevance, and AI-Driven Insights Image 1: 70% of respondents have recently unsubscribed from at ...