All metrics are vanity metrics without context, so be absolutely sure you’re paying attention to this one above all.

Management sits around the conference table, reviewing the most recent quality data regarding expense report rejections. “I ...

Conversely, a retail chain might place more value on same-store sales as the best KPI metric for gauging growth. At the heart of KPIs lie data collection, storage, cleaning, and synthesizing.

Metric is measure of something. Performance metric is a measure of some activity related to a company's business performance. Key performance indicators help organizations achieve organizational goals ...

Let’s break down some of the common traps that make LTV:CAC a potentially misleading metric. LTV:CAC is often praised by top marketers as a superior KPI, which might tempt you to adopt it too.

But according to Jeremy Freeman, co-founder of value stream intelligence platform provider Allstacks, failing to trace those metrics back into business outcomes is the first of three KPI anti ...