If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel ...

In 2025, influencers will take on an even more central role in shaping brand campaigns and strategies. They won't just ...

Turnover in sales and marketing positions is more frequent than for scientists in the lab. Any courses in business (especially industrial sales) are good preparation for sales and marketing positions.

A customer is your most important asset. Customers are also your ... Knowing the six "Cs" will also enable a more collaborative conversation between Marketing and Sales. So "don't wait for the mule to ...

important exceptions— such activations are, nonetheless, proving invaluable as marketing tools with early data pointing to an impact on real world sales. That three quarters of respondents ...

For more information, visit the Zhang Career Center. Student groups and supporting events at WMU Haworth Sales and business marketing student groups include Ad Club, American Marketing Association and ...

2025 will follow with many previous trends consolidating and influencers becoming an integral part of marketing planning. 1. Marketers and Creators Will Be More Connected In 2025, influencers will ...