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This introductory course is designed to provide an overview and understanding of the important role of marketing in organizational success in the world of business today. You will be introduced to the ...

“The Pulse of Marketing Report underscores the importance of leveraging the right tools and technologies, such as AI and collaborative work management platforms, to help marketing and creative teams ...

A business needs to identify its target market or market segment in order to tailor their product effectively to the consumer. Market research Businesses use market research to identify customers ...