Jared Briskin has been promoted to president and CEO of Hibbett. After nearly 27 years of service at the former “small-market operator,” the footwear and sports lifestyle market sees one of the best ...

Birmingham-based sports retailer Hibbett has chosen a new CEO. According to SGB Media, Jared Briskin, the former COO, succeeds the retiring Mike Longo, who had headed the company since December 2019.

The campaign will appear on in-store signage and radio spots, print ads and in three videos on the Hibbett Sports YouTube channel. “These videos are comical introductions of the Hibbett Sports ...