Sanrio is celebrating My Melody's 50th anniversary by releasing a birthday Squishmallow and other celebratory merchandise.
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Sanrio's Hello Kitty and Friends Reveals New 50th-Anniversary My Melody Squishmallow for the Coziest WinterA new anniversary item reimagines Sanrio mascot My Melody as an adorable Lolita Squishmallow, just in time for the character's milestone birthday.
Sanrio and A-Sha have teamed up again to release a variety pack of boba cans featuring Hello Kitty, Cinnamoroll, and Kuromi.
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