K-pop garnered the most attention among globally popular South Korean cultural content in Asia, Europe and Latin America, while people in North America, Africa and Oceania showed greater interest in ...

This is known as Hallyu, or the Korean wave. "The Korean wave is a cultural phenomenon of South Korean origin, the moment when South Korea begins to massively export all its cultural products, its pop ...

SEOUL, Jan. 15 (Bernama): The popularity of "hallyu," or the Korean Wave, seems to have continued unabated across the world despite yearlong coronavirus restrictions, as the number of global ...