Such is the craze for matcha that fans are willing to risk frostbite to get their hands on one. Blank Street claims that it sells some form of the green-tea-based drink “every four seconds ...

"Matcha tea has become popular in the western world with photogenic social media pictures of this bright green drink popping up everywhere," Virginia-based registered dietitian and diabetes ...

Clearspring's organic kuwa matcha is a "great choice". Made using mulberry leaves that are grown in Kagoshima instead of tea leaves, the bright green powder has a delicate, balanced flavour.