Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to ...

Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible ...

Google releases updated guidance on merging GA4 and Search Console data via Looker Studio to enhance SEO insights.

GA4 metrics help marketers get a clear picture of how customers engage with their sites, and they offer a practical way to improve conversion rates and SEO.

A federal judge this week rejected Google's motion to throw out a class-action lawsuit alleging that it invaded the privacy ...

Google Analytics 4's new cross-property report copying feature streamlines configuration management, saves time, and enhances consistency.