messaging and persuasion communication techniques in ways appropriate to enterprise/client goals and business outcomes Understand the importance of listening and two-way communication within an ...

So if marketing can be boiled down to persuasion, then highly effective persuasive techniques should be able to take any campaign goal to that proverbial "next level," whether that means attracting ...

Whether you're negotiating a pay raise, presenting ideas to your colleagues or convincing your friends to try out a new restaurant in your city, persuasion is an integral part of communication in ...