Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.

The data analytics software developer is shifting its go-to-market strategy ... automate analytical business processes. That, in turn, is shifting Alteryx’s channel sales from VARs and ...

TechRepublic is able to offer our services for free because some vendors may pay us for web traffic or other sales opportunities ... Starting a new business. A strong go-to-market strategy ...

‘This is the biggest change ever to our go-to-market,’ says Dell President of Sales ... through the channel than if they take that same business direct. “With this new strategy around ...

When I wrote GTMU, I first divided the go-to-market process into three questions to simplify your understanding of what is required. Whenever I explain it this way, people always ...

Struggling to decide where to focus your marketing efforts? Learn how a cross-channel marketing strategy can help small ...

Which means one thing: It’s time to get moving—now—on using AI to enhance go-to-market (GTM) strategies ... new business model opportunitie 52% will use AI to deploy marketing and sales ...

Which data types do B2B marketers and salespeople use most in their go-to-market (GTM ... as part of their GTM strategy to prioritize accounts (59%) and as competitive intelligence (55%). B2B ...

Majority investment supercharges StructuredWeb’s global expansion and leadership in the $73 trillion channel sales market as AI transforms ... has combined innovative technology with proven ...

Kellogg believes that marketing is more than a function or a discipline ... from innovation and product development to effective channel design and management and creating a sales strategy focused on ...