The automaker has a plan to catch up to rivals rolling out high-performing, affordable electric vehicles. But first, it has ...

Ford’s F-150 Lightning is losing ground in the US with new electric pickups like the Tesla Cybertruck and Chevy ...

"Customers have shown that they will not pay any premium for these large EVs," Farley said in an earnings call.

The US automotive group Ford once again recorded a hefty loss in its Model e division in last year. At $5.1 billion, it was ...

Ford managed to beat Wall Street’s expectations for the fourth quarter of 2024, posting $48.2 billion in revenue, up $2.2 ...

The F-150 Lightning’s sales numbers were down more than 10 percent compared to the fourth quarter of 2023, while the ...

“For larger retail, electric utilities, the economics are unresolvable,” Farley said. “These customers have very demanding ...

The automaker forecast overall profitability for 2025, but even that was lower than in 2024. For the fourth quarter, it ...

Ford F-150 Lightning demonstrates how far electric vehicles have come. This electric pickup successfully translates America’s ...

(Bloomberg) — Just a year ago, Jesse Acosta fell in love with the smoothness and speed of his new Ford F-150 Lightning (F), an electric version of Ford’s best-selling truck. Now, he wants to ...

DETROIT (Reuters) - Ford Motor on Wednesday projected up to ... SUV and delaying the launch of its next generation electric F-150 Lightning truck. The company is leaning heavily on its California ...