Report: Women's Wages And Spending Power Growing Faster Than Men's
According to the data, women's employment growth has a lot to do with their strong spending power as women continue to ...
Kiplinger1y
Marketing to Women Could Be a Business Owner’s Best Decision
women control about $32 trillion in annual consumer spending. That’s a lot of purchasing power. In the U.S., women account for 85% of all consumer spending, and they are responsible for a ...
inc423y
The D2C Marketing Mantra: How ‘Woke’ Strategies Are Driving Growth For Women-Focussed D2C Brands
The goal is to dive deep into the marketing strategies of women-focussed direct-to-consumer (D2C) brands to explore whether gender equity plays a crucial role in product promotion. However ...