women control about $32 trillion in annual consumer spending. That’s a lot of purchasing power. In the U.S., women account for 85% of all consumer spending, and they are responsible for a ...
Women are leading the cannabis revolution, shifting focus to edibles, tinctures, and beverages for a more controlled, ...
The D2C Marketing Mantra: How ‘Woke’ Strategies Are Driving Growth For Women-Focussed D2C Brands
The goal is to dive deep into the marketing strategies of women-focussed direct-to-consumer (D2C) brands to explore whether gender equity plays a crucial role in product promotion. However ...
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