Which emojis—the small icons used to convey emotions, things, and ideas—are marketers employing most in email subject lines? To find out, MailChimp examined 214,000 campaigns with emojis in the ...

Insider spoke with career experts including Amanda Augustine and Dmitri Leonov to learn their secrets on crafting the perfect email subject line. Here are their top tips. Always write a subject line.

Which phrases, incentives, and punctuation marks in email subject lines inspire consumers to take action? To find out, Phrasee examined the performance of more than 700 million emails sent by retail ...