Some of the tactics with with largest discrepancy between use and ... Below, additional key findings from the report. Top Email Marketing Objectives The majority of marketers surveyed (64%) cited ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

To increase lead generation through email marketing, there are several tactics you can employ. Here are four effective email tactics: 1. Personalization: Tailor your emails to each recipient by ...

If you use the opportunities it presents you, you can enhance not only your marketing campaigns but how well you understand your audience and the effectiveness of your tactics. With an email list ...

Building a brand image is essential for long-term growth in the business world. Experts help companies articulate their core brand values and establish their market positioning.

Email ranks second, with 71% of B2B marketers saying it was effective in helping to achieve marketing goals in 2014 ... are not convinced of the effectiveness of a number of mobile tactics, with 40% ...

Cross-Channel Integration: Leverage the strengths of different online channels by integrating them strategically. For example, use social media platforms to promote blog content, and include links to ...