Amazon is testing artificial intelligence-aided dubbing for select movies and shows offered on its Prime streaming service.

Amazon’s Prime Video AI pilot is the most recent development in the company’s rollout of its AI dubbing technology. The company published a step-by-step AI dubbing tutorial in July last year, instructing users on how to use auto-dubbing using Amazon Translate, Amazon Bedrock, and Amazon Polly.

Prime Video has announced that it will begin offering AI-aided dubbing on licensed movies and series that would not have been dubbed otherwise. Effective imm