with its new Milk Chocolate Tiramisu Caramel Promises. Dove’s Promises are some of the most beloved candies from the brand.
As the category leader, Dove wanted to identify and establish a daily chocolate consumption occasion to unlock future growth. We found that for Chinese consumers, the workplace is the biggest source ...
Mars-owned chocolate brand, Dove, identified an opportunity to position itself as the 'ambassador of love' in China through a media-first strategy that would position Dove as the ultimate romantic ...