The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.

Starbucks CEO Brian Niccol said mobile ordering "chipped away" at the brand's soul.In a "Rapid Response" interview, he said ...

Starbucks has announced that it will be returning to writing customers' names on coffee cups. This move is part of CEO Brian Niccol's effort to personalize the Starbucks coffee experience.

Your morning pick-me-up from Starbucks could soon come with another form of motivation such as a smiley face or inspirational message. The coffee chain is telling Starbucks employees to write ...

You're not gonna want to miss this year's Starbucks Valentine's cups, because just like any reusable cup, they let you take $0.10 off your coffee order, plus earn 25 bonus stars if you're a ...

Starbucks has taken a page from its past − offering free refills and bringing names on cups and a condiment bar. Beginning on Monday, the coffee chain has brought back some familiar aspects that ...