LONDON - Paris' luxury fashion street Avenue Montaigne has a British newcomer. Burberry will now count the likes of Prada, Bottega Veneta and Jil Sander as neighbors on 17-19 Avenue Montaigne.
The designer is a longtime fan of Lucas' work, and the sponsorship is part of Burberry's ongoing strategy to amplify British art. Art seems to be pouring into the brand's retail makeover too.