By consolidating fragmented information into a single, unified view, organizations can enhance customer relationships, ...

The starting point for those studies is your customer-segmentation model. After you decide which approach to use to measure migration, the process is a virtuous circle of analyze, segment, campaign, ...

Customer churn prediction and segmentation are critical areas of research for businesses aiming to retain customers and enhance their marketing strategies. Churn refers to the phenomenon where ...

Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...