Customer experience (CX) is widely, and rightly, acknowledged to be one of the pharmaceutical industry’s top strategic priorities. It can be a matter of life or death in healthcare, where ...

Knowing your company, your customer and your competition is vital to experience-based differentiation. This module will help managers charged with experience transformation to align strategic business ...

Starbucks is rolling out a series of initiatives to revitalise its coffeehouse culture, with a strong emphasis on ...

Increasingly, however, it also means personalizing the experience for each and every customer. “The end objective of course is to create seamless, personalized experiences that enhance overall ...