As interactions between businesses, brands and their customers shift, the race to redefine customer experience (CX) is ...

This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. Customer journey mapping emerged as a way to visualize the steps ...

NPS alone no longer cuts it. Evolving customer experience metrics like CES and XQI are helping brands stay ahead in 2025 and ...

AI has the power to transform the way CX and marketing leaders drive impact. By prioritizing soft skills, creating space for ...

The post-purchase journey greatly matters. For starters, returning customers, as outlined above, have up to a 60% propensity ...

In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...

About the interviewee Melissa Fellner is a global consumer marketing director, respiratory biologics, at AstraZeneca. She has more than 20 years of US and global experience in the areas of ...

The latest multimodal models operate fluidly across text, images, and speech and will enable the next wave of breakthroughs ...

N Brown Group has promoted Clare Empson to the new role of chief customer operations officer as part of the UK clothing and footwear digital retailer’s focus on enhancing customer experience.