Factor Communications, writes on why brands must navigate diverse cultural landscapes to achieve global recognition ...

It's proven that companies that use a cross-channel marketing strategy are able to retain twice the number of customers and increase sales by nearly 300% compared to businesses that use single ...

The Price to Earnings (P/E) ratio, a key valuation measure, is calculated by dividing the stock's most recent closing price by the sum of the diluted earnings per share from continuing operations ...

Recently it seems that the talk around mobile-first marketing is dwindling down as more marketers are interested in running cross-channel campaigns to target consumers wielding multiple devices.

At a basic level, they are rare media products in that they offer both nostalgia and cross-generational appeal ... As brands develop whole-family marketing strategies for 2023 and beyond, they ...