"more cowbell!" The deceptively simple device − ... we were superstars," Karpi recalled. The 66-year-old business was launched in Carlstadt by Karpi's father-in-law, Angelo Marchione, in 1959.

The "More Cowbell" sketch was written by Will Ferrell ... And then finding the old versions of the scripts. Once you start to really get into the archeology of it, it's amazing how much ...

They got at the door and filled the arena with a lot of sound in the second period and of course, going for "more cowbell." It's been 25 years since Will Ferrell brought that kind of fun to the ...