Are you a print subscriber? Activate your account. 29 min 5 sec ago By Parker Herren - 2 hours 1 min ago 4 hours 1 min ago By Jolene Delisle - 4 hours 31 min ago By Elizabeth Moore - 4 hours 31 ...

For example, advanced predictive contextual ... AI will continue to revolutionize contextual ad targeting by understanding digital content with unprecedented depth, which will continue to support ...

you can use this same keyword list to add contextual targeting to your programmatic campaign. For example, if "financial software" is what a lot of people are searching for and driving people to your ...

Dotdash Meredith (DDM) is expanding its performance-focused contextual targeting solution, D/Cipher, to third-party inventory ...

Bloomberg is pitching brands on reach and contextual relevance with its latest contextual ad product, AdService, which ...

And yet, all too often, targeting technology is not as smart as it should be, resulting in an overly simplistic approach to brand safety. As demand for contextual solutions ratchets up in line ...

Contextual ad targeting is different since it doesn ... it also raises important ethical questions. Cookies, for example, have long been criticized for infringing on user privacy.

That’s contextual targeting in action ... where ads dynamically adjust to local conditions. For example, a retailer might promote winter apparel during snowstorms or sunscreen on sunny days ...

The first are contextual solutions, which let advertisers find people based on the content they've consumed online. A food brand, for example, can target ads at people reading an online recipe.