Are you a print subscriber? Activate your account. By Ad Age Staff - 2 hours 14 min ago By Ewan Larkin - 2 hours 33 min ago By Parker Herren - 3 hours 33 min ago By Tim Nudd - 6 hours 37 min ago ...

you can use this same keyword list to add contextual targeting to your programmatic campaign. For example, if "financial software" is what a lot of people are searching for and driving people to your ...

On the advertiser’s side, AudioMatic DSP takes the guesswork out of campaigns, offering a one-stop solution for planning, ...

Programmatic advertising is on its way to becoming a $700 billion industry and contextual targeting is projected to grow 13.8% annually, between now and 2030. As the digital landscape continues to ...

The first are contextual solutions, which let advertisers find people based on the content they've consumed online. A food brand, for example, can target ads at people reading an online recipe.

Contextual ad targeting is different since it doesn ... it also raises important ethical questions. Cookies, for example, have long been criticized for infringing on user privacy.

Not only does advanced contextual AI pose an effective replacement for traditional cookie-based targeting, but it has also come to be more precise and relevant, reaching users in the right ...

At ATS Singapore 2022, an expert panel sat down to discuss how contextual advertising utilises data and adds value in marketing and advertising, and how data-driven creative has helped to fuel the ...