By prioritizing clarity, originality, online presence and research, your business name will capture the essence of your brand ...

Ever thought about what would happen if someone else started using your business name? It’s not just annoying—it’s a real ...

The board of directors at Indian online food delivery company Zomato has approved renaming the company as Eternal. The move ...

Owner of security firm says some people confuse Ice Force Security with federal ICE agency. He's frequent target of verbal abuse.

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

MicroStrategy Inc., the software maker that has been tapping capital markets to fund purchases of Bitcoin, announced on ...

The woman behind ShopTheHood is calling out critics who put more focus on her company name than her company's mission.