The 2024 game racked up estimated ad revenue of about $550 million for in-game placements, according to GroupM, WPP’s media investment group.

Super Bowl commercials have become a staple of the NFL's yearly event. Find out how much it costs to have an ad play during the game.

The commercial aired in some local markets several days after the rapper and designer called himself a Nazi in a series of social media posts.

The Muppets star in Booking.com's 2025 Super Bowl commercial, urging viewers to get their stay "ridiculously right" by using the company to book travel. Kermit is playing his banjo on a low-key beach getaway before Miss Piggy demands accommodations that are "more boutique.

Since the start of the current millennium, companies have been continuously upping their advertising game during the Super Bowl in hopes of catching people's attention. Over the last 25 years, some all-time classic commercials have aired during the big game,

The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel. No, it’s not the Los Angeles Raiders. It’s the most important Super Bowl commercial of all time.

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public. Some of the notable ads for the 2025 features the return of Budweiser's beloved Clydesdales and Sydney Sweeney making an surprise appearance in a "When Harry Met Sally" spoof.

Super Bowl advertisers pay millions to appear on screens for a minute or less. The ad slots tend more toward the upbeat than the controversial. But even by the low bar