Colgate says that all toothpastes are graded on their abrasiveness ... There are approximately 15 whitening toothpaste products that fall between the scores of 101 and 250. In addition to abrasive ...

In India, toothpaste is a 100% penetrated category. As a market leader with more than 45% market share, it falls upon Colgate to grow the category and premiumization is an important lever in doing so.

Overall ease of use of the toothbrush including evaluation of the weight, handle comfort, ease of removing the brush-heads, etc. The Colgate 360 Advanced Whitening Soft is part of the Toothbrushes ...

A Colgate toothpaste TV advert which promised to "instantly" repair teeth has been banned for being "misleading". Six complaints about the advert for Colgate Sensitive Repair and Prevent ...

Colgate benefits from robust pricing and productivity initiatives. The company's innovation strategy also bodes well.

Consumer goods makers like Colgate look to develop new versions of household staples like toothpaste ... company's consumer research about tooth whitening trends in certain geographies, for ...