With the rapid development of digital technologies and the globalization of markets, companies must adapt their marketing strategies to maintain a competitive edge. Kirill Baryshkov, Global ...

Kellogg Professor Philip Kotler didn't set out to write the Harry Potter of business school textbooks, but 40 years after its publication Marketing Management is still flying off the shelves. A ...

While the mix may seem eclectic, the guide is chock-full with advice, best practice and how-to tips on everything ... if this Classic Guide is any indication. The key players in the mobile advertising ...