By prioritizing clarity, originality, online presence and research, your business name will capture the essence of your brand ...

Generic or geographical company names like "Best Plumbers" or "Chicago ... Make sure your name allows your business to grow and change. Choosing a name is one of the most exciting and creative ...

Choosing the right name is one of the most important decisions entrepreneurs make when starting up a new business. Here are some fresh insights into naming your business well. Choosing the right ...

Here are some key steps you can take to ensure the name you choose is the best one for your business. Start with ideation. This usually requires both brainstorming and research. Begin by looking ...

focusing on the best options, and using your preferences and the business’s potential for success to choose one of the options. We’ll also talk about two challenges to good decision-making: ...