Public relations (PR) is the practice of creating ... In this article, you will learn how small businesses can use PR to compete with larger companies in four ways: by defining their niche ...

Sometimes, your story might even be picked up by the national media, spreading the word about your business all over ... improved opportunities for using public relations as a bigger part of ...

Access our new self-serve Media Expert Center with detailed expert profiles and easy to use connect button actively monitored by the media relations team ... Timing is crucial in the news business; so ...

In the fast-paced world of public relations (PR), businesses and individuals often find themselves searching for agencies ...

The recent presidential election saw both campaigns use public relations strategies that will have a large impact on how ...

At Chicago Booth, we’ve been changing the face of business since 1898. Our faculty conduct research that breaks new ground in every discipline, and their insights are sought after by some of the top ...

How can you use the ... in public relations: All news is local news. Now this traditionally has applied to media coverage, but it has a more contemporary meaning: Every business has a role to ...

Public relations professionals work with media types--magazines ... then this is the business for you. The public relations agency's advantages are that you get to use that creativity to the ...

Our Media Relations and Communication team is central to ensuring ... s degree in journalism and Spanish from the University of Miami and a master’s degree in business administration from FIU. I am an ...