Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Creativity and branding can sometimes feel like a lost art. In a time when machine learning and AI have taken creative ...

Authenticity, clarity and consistency – personal branding expert Amelia Sordell shares how to craft a personal brand that not only grows your influence but delivers real business results ...

Create a memorable brand identity that resonates with your audience, reflects your values, and stands out in the competitive ...

For many years, NASCAR has grown into more than just fast cars and loud engines. It's a cultural icon that has a strong ...

Co-branding is a marketing approach in which ... This alignment leads to stronger connections and more tremendous business success by enabling brands to align their goals with the desires of ...

"To become known for experiments that are scaling and creating real value for the business, that is something we are proud of ...

Rocket Companies Inc. has rolled out a significant overhaul of its well-established branding, part of a long ... logos and branding for myriad lines of business, including its title and B2B ...