Luxury licensing has suffered from a bad reputation after being overused back in the 20th century. Specifically, luxury brand names often were linked to substandard, poor quality products.

Planning around a major product moment or marketing opportunity? Our team is available to plan a multichannel strategy leveraging CR licensing that aligns with your brand's goals.

In the late 1990s, University Brand Strategy and Licensing was established to ensure that these marks and images are used properly. Through the protection and promotion of the University's brand, ...

Little Victor brand assets are subject to a 13% royalty rate ... No. The university contracts with a licensing agent that handles all royalty fee transactions. Also, there are many other reasons for ...

Co-branding has helped mega worldwide brands increase their sales and their reach. BMW and Louis Vuitton partnered their ...

At its core, Abc is about monetising the strength of a brand we’ve spent decades building. This collaboration exemplifies how strategic licensing can bring the AirAsia spirit to life in new ways, ...

The new agency debuts its portfolio with Erin & Ben Co., which will include upholstery, textiles, bedding, cookware and more.

Aardman has appointed Kenny England to the newly created role of director of digital, social and communities and Amy Pearson as director of marketing.

AirAsia Philippines elevates guests' travel experience in style following the first-ever brand licensing partnership between Abc. (AirAsia brand co.), the brand management and IP development arm of ...