Libresse/Bodyform: #BloodNormal ad film by AMVBBDO This project was selected for the Advertising – Commercials category in The Annual 2018, CR’s award scheme celebrating the best in commercial ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Bodyform’s storming new ad, which you can watch in full below, features several women playing sports, biking, hiking, generally being physically active and ignoring the fact they’re bleeding.

Bodyform uncensored 40 words that women+ shouldn't be afraid / censored from saying to create a permanent change that will benefit our audience and future generations to come. Bodyform not only became ...

But you don't break taboos without triggering visceral negativity. Otherwise, it wouldn't be a taboo. This case study tells the story of how the Bodyform/Libresse marketing team galvanised the entire ...