Bodyform’s storming new ad, which you can watch in full below, features several women playing sports, biking, hiking, generally being physically active and ignoring the fact they’re bleeding.

Libresse/Bodyform: #BloodNormal ad film by AMVBBDO This project was selected for the Advertising – Commercials category in The Annual 2018, CR’s award scheme celebrating the best in commercial ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

One Facebook user took Bodyform to task over this unrealistic approach – writing this on their Facebook wall. How did Bodyform respond? With this post, and viral video starring the fictional CEO ...

Bodyform uncensored 40 words that women+ shouldn't be afraid / censored from saying to create a permanent change that will benefit our audience and future generations to come. Bodyform not only became ...

But you don't break taboos without triggering visceral negativity. Otherwise, it wouldn't be a taboo. This case study tells the story of how the Bodyform/Libresse marketing team galvanised the entire ...