The 1990 Score Bo Jackson Black & White – The Card That Made Us Believe Anything Was Possible. Considering the Bo card sits ...

and might be best known for pitching shoes for Nike. The sneaker giant's first commercial employing Jackson was aired during the 1989 MLB All-Star Game, titled "Cross-Training by Bo Jackson." ...

Not long after, his "Bo Knows" campaign for Nike, once a loud voice on the advertising landscape, ended just as quietly. Before the 1995 season began, Jackson retired from pro sports. "God has his ...

Jackson, who starred in the ‘Bo Knows’ Nike advertising campaigns, is widely considered to be one of the greatest athletes of all time. He is the only athlete to be an All-Star in the NFL and MLB.