You're browsing the comedy section of a Fond du Lac video rental store as the smell of buttery popcorn surrounds you. The clerk reminds you to rewind ... Competing store Blockbuster Video opened ...

Then, just like that, your two weeks would be up, so you’d have to “be kind, rewind” one last time, make the drive back to the video store, post them through the Blockbuster letterbox ...

Irene Kim: At its peak in the late '90s, Blockbuster owned over 9,000 video-rental stores in the United States, employed 84,000 people worldwide, and had 65 million registered customers.