It isn't a new trend. The post You Can Thank Black Beauty Icons From The ’90s For The Clean Girl Aesthetic first appeared on ...

Best beauty products from black-owned brands to support in 2025 - We’ve tested and tried products for black skin, hair and makeup - highlighting new entries and improved ranges for black women ...

but they're also made with the Black customer in mind. There are nude shoes in multiple skin tones, foundations with 50 shade options, and highly pigmented makeup products. Whether you're shopping ...